Why did Dana White declare war on Peloton? Know everything behind UFC CEOs attack towards Barry M

May 2024 · 2 minute read

UFC CEO Dana White removed Peloton cycles from UFC gyms after taking offense to CEO Barry McCarthy’s actions. This happened after Barry McCarthy reportedly threatened comedian Theo Von for featuring Robert F. Kennedy Jr. on his show. The company threatened to remove adverts if Von refused to comply with their demands.

White’s action was a response to what he perceived as unfair treatment of Von and a stand against corporate interference with content creation. Dana White criticized Peloton‘s attempt to control people’s actions and speech, emphasizing his refusal to let sponsors dictate personal beliefs. This incident sparked social media discussions, with White and Von expressing their disapproval of Peloton’s actions.

Barry McCarthy is Peloton’s CEO and President, known for his executive roles at Spotify and Netflix. Recently, Peloton attracted attention for offering McCarthy a substantial $168 million pay package, making him one of the highest-paid CEOs in healthcare.

Who is Robert F. Kennedy Jr.?

Robert F. Kennedy Jr. (RFK Jr.) is an American environmental lawyer, author, and activist. Born on January 17, 1954, in Washington, D.C, he is the son of Robert F. Kennedy, the former U.S. Attorney General and Senator. RFK Jr. is popular for his advocacy work on environmental issues. However, his involvement in the Democratic Party, as mentioned by Dana White, was something that was not expected to have offended Peloton CEO Barry McCarthy.

In 2023, he made headlines by running for president as an independent candidate, though his chances of winning were slim. Despite being part of a prominent Democratic dynasty, his campaign was expected to influence the presidential race. RFK Jr. was photographed with President John F. Kennedy back in 1961.

What did Robert F. Kennedy Jr. talk about on Theo Von’s podcast?

Robert F. Kennedy Jr. recently appeared on “This Past Weekend with Theo Von,” discussing various topics, including falconry, the importance of healthy debate, and the Pfizer vaccine for COVID-19. Kennedy, known for his roles as an attorney, author, and environmentalist, is also a 2024 presidential candidate.

During the interview, Kennedy also addressed questions about a security incident at one of his events. The conversation provided insights into Kennedy’s perspectives on diverse subjects, offering a nuanced view of his political and environmental stances. It will be interesting to see how Dana White and Barry McCarthy’s entire ordeal plays out in the end.

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