Roslynn Alba Cobarrubias Filipina-American TV Producer and Entrepreneur Died Unexpectedly

May 2024 · 3 minute read

The Filipina-American community mourns its cherished member, Roslynn Alba Cobarrubias.

Roslynn Alba Cobarrubias, a Filipina-American TV producer, TV/radio host, event producer, entrepreneur, and marketing executive, died unexpectedly. She was 43 years old. Her tragic death was confirmed with messages her friends posted on her timeline, mourning the late entrepreneur. Joel Atienza Cordero wrote,

“Rest in paradise #RoslynnCobarrubias Maraming Salamat (Thank you very much) for all you did for our Filipino community, Nikikiramay po(my condolences).”

Who was Roslynn Alba Cobarrubias?

Roslynn Alba Cobarrubias, aka DJ Roslynn and DJ Rose, was a Filipina-American TV producer, TV/radio host, author, speaker, entrepreneur, event producer, and marketing executive. She co-founded the global talent discovery video platform mydiveo, obtained by Engage: BDR for 7.4 million dollars in 2016. She also founded the B-Girl clothing line and boutique agency, the Third Floor Network, and the video production company ROS. Marketing Agency.

She hosted several international events, including the 2010 Grammys red carpet live stream. She produced over 500 offline events and editorial programs with notable artists like Justin Bieber, Justin Timberlake, Drake, Kendrick Lamar, and Jay-Z and brands like Coca-Cola, McDonald’s, AT&T, Disney & Budweiser. She also helped many small businesses, non-profit organizations, and media companies to expand with her unique marketing strategies.

In 2009, she was named 1 of Billboard Magazine’s Top 30 Music Industry Professionals under 30 and featured again in 2011, co-producing a concert for Adweek 2011. She has been a speaker at prestigious platforms such as TEDx, SXSW and, Billboard Music Conference, and Urban Network alongside colleges like UCLA, LA Film School & Cal State LA.

What happened to Roslynn Alba Cobarrubias?

The details of her death have not been made public. Despite her being a prominent figure in LA, her family has led a private life. They have not released a statement regarding her untimely death. In the absence of the family’s official statement, the cause of her tragic demise remains unknown. She touched many lives in her short life with her generosity and kindness. With her natural talent to connect with people, she earned everyone’s trust with ease. She helped launch the careers of so many aspiring artists with her encouragement and through her platforms.

She had a special bond with her Filipino heritage and always worked diligently to promote other Filipino artists and help them in any way she could. For this purpose, she inaugurated Filipinos in Hollywood.

The entire Filipino, music, and marketing communities mourn the loss of such a rare gem. She was special. Her tragic, untimely death has left family and friends aggrieved and the communities mourning.

We offer our deepest sympathies to family, friends, and followers. May she rest in Peace.

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